Maya Lindgren

Maya Lindgren learned how promotions are built from the inside, working on the operator side of the iGaming industry before moving to the other side of the table. At WelcomeBonus she covers bonuses, and she spends most of her time in the part of an offer players scroll past. Her core point is that the headline number is the least useful thing about a bonus. A "200% match" with 50x wagering can be worth far less than a 100% offer at 35x, and she shows the maths so readers see why. She pays attention to game weighting, where slots count fully toward wagering but blackjack and roulette often count ten percent or nothing at all, which quietly multiplies the real playthrough. She flags the max-bet clause, usually a small per-spin cap, because breaching it is the single most common reason winnings get voided. She is blunt about no-deposit offers buried under 60x wagering and a tiny maximum conversion, which look free and almost never pay. When she rates a promotion well, it is because the terms are honest, not because the number is large.